Meet The Management Team

Hello! My name is Carl Stoddard and I am the CEO at Effortless Bookkeeping. I earned a BA in Accounting from Idaho State University and an MBA from Arizona State University. I have been involved with Financial Planning & Analysis (FP&A) and related accounting systems since graduating. It is my belief that the rise of the internet has changed the way in which we do business forever. It is now easier to find people that can help with our day-to-day operations, which allows our businesses to run more efficiently which creates a better profit. This is especially true for bookkeeping. One thing that I have noticed in my 20+ years of working with various accounting systems from SAP, Oracle to Quick Books is that these tools work best when they are kept simple and in the hands of master users.  This is the essence of what we are striving for at Effortless Bookkeeping.

Hi! My name is Lori Gutierrez and I am the Controller at Effortless Bookkeeping. I recently earned a BBA in Accounting from Idaho State University but have been a bookkeeper since 1985. My 30+ years of bookkeeping experience includes a variety of industries (such as non-profit, construction, government contractor, medical, and retail). I have worked for a small, two-person office, a multi-billion dollar national corporation, and everything in between. Rest assured that Effortless Bookkeeping will be able to handle whatever your particular needs are. Contact us and let’s get started on making your bookkeeping practically Effortless for you.

All members of the management team have completed the advanced certification for QuickBooks Online.

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